Swan HQ Pro · For coaches & studios

Your gym. Your brand.
Your coaching — on video.

The client app your people train in carries your name and your logo, plays your demo videos, and lets you review their form in your own voice. One flat price — no per-client fees, no cut of your payments. And your clients train free.

Apply for early access → See how it works

Built by a working coach, proven on a real client book. Founding cohort now forming.

The problem

You're renting tools
that never become yours.

The coaching apps charge you more every time you sign a client. They put their branding on the app your clients open every day. They make you pick your exercises from a generic stock library — or bill you extra to add a branded app at all. And when a client films a shaky set, there's no clean way to send back a real correction. You grow, and your software just gets more expensive and less like you.

What Swan HQ Pro does differently

Three things that are
actually yours.

🎨

Your brand, on their phone

Your clients log in to an app wearing your name, your logo, and your color. Not "powered by" someone else — yours. The branded client experience other platforms treat as a paid add-on is just how Swan HQ Pro works.

Included, not an add-on
🎥

Your demos, in your voice

Start with 400+ anatomical demo videos — each movement with its working muscle groups highlighted — built into every client's app. Then add your own custom exercises at no extra cost: your cues, your setup, your standards, playing right inside their programs. The professional library and your own coaching, together.

Film-your-own library

Form-check that closes the loop

A client records a set, sends it in, and you reply with a voiceover breakdown — talking over their own video. The feedback loop that used to live in scattered texts and DMs now lives where the training does.

Record → review → reply
See every exercise →
See it in action

See who needs you —
at a glance.

Open the app on the gym floor and your whole roster is already triaged: who's slipping, who's on track, who to reach out to today. The coach cockpit — in your pocket, wearing your brand.

Why the pricing is the point

Flat price.
It rewards you for growing.

Every other platform charges you per client — so the better you do, the more they take. Swan HQ Pro is one flat monthly price. As your book fills up, your cost per client keeps dropping, and there's never a percentage skimmed off what your clients pay you.

 
Per-seat platforms
Swan HQ Pro
Pricing shape
Climbs with every client
One flat monthly price
Branded client app
Paid add-on, if offered
Included
Exercise videos
Stock library only
400+ anatomical demos + your own
Cut of your payments
Often a % on top
None — you keep it all
What your clients pay
Sometimes billed separately
Free — always
Founding pricing

Priced for a business,
not per head.

Essential
$29/mo
Up to 20 active clients
  • Your brand in their app — logo, name & accent color
  • 400+ anatomical demo videos + up to 50 custom
  • Form-check review
  • Programs, tracking & progress built in
  • Clients train free
Apply →
Studio · coming
Let's talk
150+ clients · multi-coach
  • Everything in Vanguard
  • Multiple coaches under one brand
  • Shared studio exercise library
  • Deeper white-label
  • Clients train free
Talk to us →

Founding-cohort pricing while Swan HQ Pro is in early access. Caps count active clients — paused and archived clients don't count against you. No per-client fees, no payment processing cut, cancel anytime.

Moving over is on us

Bring your whole book —
we carry it in for you.

The worst part of changing tools is re-entering everything, so we don't make you. Coming from Hevy, TrueCoach or Trainerize, sitting on a shelf of spreadsheets, or even photos of paper charts? Send it over and we import it by hand — your programs, your exercises, your clients, and their workout history, so nobody loses their logs or PRs in the move. Done for the founding cohort at no cost.

📤

1 · Send what you've got

Platform exports, client workout-history files, spreadsheets, or screenshots — whatever form it's in.

🛠️

2 · We map & import it

Handled personally — your programs, exercises, clients, and their logged history, brought into your Swan HQ Pro account.

3 · Go live intact

You and your clients open the app with everything already in it. No re-entry, no lost progress.

One honest note: exercises already in Swan's 400+ library come across automatically. Anything unique to you becomes a custom exercise — quick to add yourself in the app, or, if you'd like us to build it out properly (written instructions + a filmed demo), that's a separate hands-on service billed for the time it takes.

Right fit?

Built for coaches
who are the brand.

✓ Made for you
  • Independent trainers and small studios who own their client relationships
  • Coaches whose brand and coaching voice is the product
  • Anyone tired of paying more per client on Hevy Coach, TrueCoach, or Trainerize
  • Coaches who want their own demo videos and real form-check, not a stock library
✗ Not the right fit
  • You want the platform to run your billing, CRM, and lead funnel for you
  • You need built-in nutrition and macro coaching modules
  • You're looking for the cheapest possible free tracker
  • You'd rather stay on someone else's brand to save a few dollars
Questions

Straight
answers.

Do my clients have to pay for the app?

No. When you coach a client on Swan HQ Pro, they get full access to the app for free — programs, tracking, videos, and form-check. The flat subscription is yours alone. You keep billing your clients however you already do.

Do you take a cut of what my clients pay me?

Never. There's no payment processing built in and no percentage skimmed off your revenue. Swan charges you one flat price for the platform — what you charge your clients is entirely between you and them.

Do I get an exercise library, or do I have to film everything myself?

You get 400+ anatomical demo videos built in from day one — each movement with its working muscle groups highlighted — ready for your clients immediately. On top of that, you add your own custom exercises at no extra cost: film your own demonstrations in your voice, with your cues, playing right inside your clients' programs. A full library plus your own coaching — never one or the other.

What exactly is form-check?

Your client records a set on their phone and sends it in. You reply with a voiceover breakdown — talking over their own video with your corrections. It turns scattered texts and DMs into a clean, trackable coaching loop inside the app.

How is this different from other training apps?

Most coaching apps charge more every time you add a client, put their own branding on the app your clients open every day, and hand you a generic stock exercise library with no real way to add your own. Swan HQ Pro flips all three: one flat price no matter how big your book gets, your brand instead of ours, and a real exercise library plus your own custom videos and form-check built in — because that's what actually makes a coaching business yours, not just a tool you're renting.

I'm coming from another app — do I have to re-enter everything?

No. For founding-cohort coaches we handle the move by hand: send us your exports from Hevy, TrueCoach or Trainerize, your spreadsheets, or even photos of paper charts, and we import your programs, exercises, clients, and their workout history for you — so nobody loses their logs. Exercises already in our 400+ library map over automatically; anything unique to you can be added as a custom exercise, or we can build it out for you as a separate hands-on service.

When can I start?

Swan HQ Pro is in early access, forming a small founding cohort now. It's built and used every day by a working coach on a real client book before it opens wider. Apply and we'll talk about getting your clients on board.

Founding cohort · Early access

Build on your brand.
Not someone else's.

Your app, your videos, your voice — one flat price, your clients free. Let's get your coaching business running on itself.

Apply for early access →

Questions? info@trainwithswan.com