Swan HQ Pro · For coaches & studios

Your gym. Your brand.
Your coaching, on video.

The client app your people train in carries your name and your logo, plays your demo videos, and lets you review their form in your own voice. One flat price, no per-client fees, no cut of your payments. And your clients get the app free.

Apply for early access → See how it works

Built by a working coach, proven on a real client book. Founding cohort now forming.

The problem

You're renting tools
that never become yours.

The coaching apps charge you more every time you sign a client. They put their branding on the app your clients open every day. They make you pick your exercises from a generic stock library, or bill you extra to add a branded app at all. And when a client films a shaky set, there's no clean way to send back a real correction. You grow, and your software just gets more expensive and less like you.

What Swan HQ Pro does differently

Three things that are
actually yours.

🎨

Your brand, on their phone

Your clients log in to an app wearing your name, your logo, and your color. Not "powered by" someone else. Yours. The branded client experience other platforms treat as a paid add-on is just how Swan HQ Pro works.

Included, not an add-on
🎥

Your demos, in your voice

Start with 400 anatomical demo videos, each movement with its working muscle groups highlighted, built into every client's app. Then add your own custom exercises at no extra cost: your cues, your setup, your standards, playing right inside their programs. The professional library and your own coaching, together.

Film-your-own library
✅

Form-check that closes the loop

A client records a set, sends it in, and you reply with a voiceover breakdown, talking over their own video. The feedback loop that used to live in scattered texts and DMs now lives where the training does.

Record → review → reply
See every exercise → Browse Signature Suites →
See it in action

See who needs you,
at a glance.

Open the app on the gym floor and your whole roster is already triaged: who's slipping, who's on track, who to reach out to today. The coach cockpit, in your pocket, wearing your brand.

Everything around the coaching

The three pillars sit on
a whole platform.

Your brand, your videos, and form-check are the heart of it. Around them is the day-to-day machinery that keeps a book of clients moving, all of it wearing your brand, not ours.

🗂️

Your week, already triaged

Open the app and a running to-do shows exactly who needs you: an unanswered message, a form check waiting, a client whose program is about to run out, someone starting to drift. Nothing slips through your week. Vanguard adds a roster that ranks your clients most-at-risk first.

Notification center + roster
📊

Reports that write themselves

Pick a cadence once, weekly or monthly, and the app freezes a progress report for each client when their period closes: adherence, trend, personal records, current maxes, volume by body region. You review it, they get their own card under your brand.

Automatic, frozen snapshots
📈

Progress they can see

Your clients watch themselves get stronger: all-time history, personal records, one-rep-max checkpoints, and a muscle map that shades the body by how the week's training landed, so a balanced week looks balanced.

Stats, records & muscle map
📡

Logs even off the grid

Gym basements lose signal. The app keeps logging every set offline and syncs the moment they're back, with the real training times intact. It installs to the home screen and sends reminders like any other app.

Offline-first, installable
Read the full guide →
Why the pricing is the point

Flat price.
It rewards you for growing.

Every other platform charges you per client, so the better you do, the more they take. Swan HQ Pro is one flat monthly price. As your book fills up, your cost per client keeps dropping, and there's never a percentage skimmed off what your clients pay you.

 
Per-seat platforms
Swan HQ Pro
Pricing shape
Climbs with every client
One flat monthly price
Branded client app
Paid add-on, if offered
Included
Exercise videos
Stock library only
400 anatomical demos + your own
Cut of your payments
Often a % on top
None, you keep it all
What your clients pay
Sometimes billed separately
Free, always
Founding pricing

Priced for a business,
not per head.

Essential
$29/mo
$39/mo standard, founding locks in $29
Up to 20 active clients
  • Your brand in their app, logo, name & accent color
  • Program authoring & client assignment
  • Client chat
  • 400 anatomical demo videos + up to 50 custom
  • Form-check review, clients send a clip, you reply with a voiceover
  • Clients get the app free
Apply →
Need more?
Let's talk
Custom, built around your team
  • Everything in Vanguard, and then some
  • Multiple coaches under one brand
  • Higher limits as you grow
  • Deeper white-label
  • We shape the plan around how you work
Contact us →

Founding-cohort pricing while Swan HQ Pro is in early access. Caps count active clients, paused and archived clients don't count against you. No per-client fees, no payment processing cut, cancel anytime.

Moving over is on us

Bring your programs,
we set them up for you.

The worst part of switching tools is rebuilding your programming from scratch, so we don't make you. Coming from Hevy, TrueCoach or Trainerize, a stack of spreadsheets, or even photos of paper charts? Send us your programs and we set them up in your account by hand, ready to assign. If a movement isn't in our library yet, we match it, or add it as your own custom exercise, linked to you, so you can drop in your own demo video later. Then as you invite each client, their program is one tap away. Free for the founding cohort.

📤

1 · Send your programs

Exports from Hevy, TrueCoach or Trainerize, spreadsheets, screenshots, whatever form your programming is in.

🛠️

2 · We set them up

Handled personally, your programs go into your account, ready to assign. Anything not already in our library, we match or add as your own custom exercise for you to build on.

✨

3 · Invite & assign

Invite your clients, they get the app free, and assign each the program already waiting. Coming from Hevy? Once a client joins, we bring their logged history into their account too.

One honest note: exercises already in our 400-video library map over automatically. Anything unique to you we add as your own custom exercise, linked to your account, so you can film and upload the demo whenever you like. Want us to film and produce those for you instead? That's a separate, hands-on service billed by the hour, not part of the free founding migration.

Right fit?

Built for coaches
who are the brand.

✓ Made for you
  • Independent trainers and small studios who own their client relationships
  • Coaches whose brand and coaching voice is the product
  • Anyone tired of paying more per client on Hevy Coach, TrueCoach, or Trainerize
  • Coaches who want their own demo videos and real form-check, not a stock library
✗ Not the right fit
  • You want the platform to run your billing, CRM, and lead funnel for you
  • You need built-in nutrition and macro coaching modules
  • You're looking for the cheapest possible free tracker
  • You'd rather stay on someone else's brand to save a few dollars
Questions

Straight
answers.

Do my clients have to pay for the app?

No. When you coach a client on Swan HQ Pro, they get the whole app for free, with programs, tracking, videos and form-check all included. The flat subscription is yours alone. You keep billing your clients however you already do.

Do you take a cut of what my clients pay me?

Never. There's no payment processing built in and no percentage skimmed off your revenue. Swan charges you one flat price for the platform, what you charge your clients is entirely between you and them.

Do I get an exercise library, or do I have to film everything myself?

You get 400 anatomical demo videos built in from day one, each movement with its working muscle groups highlighted, ready for your clients immediately. On top of that, you add your own custom exercises at no extra cost: film your own demonstrations in your voice, with your cues, playing right inside your clients' programs. A full library plus your own coaching, never one or the other.

What exactly is form-check?

Your client records a set on their phone and sends it in. You reply with a voiceover breakdown, talking over their own video with your corrections. It turns scattered texts and DMs into a clean, trackable coaching loop inside the app.

How is this different from other training apps?

Most coaching apps charge more every time you add a client, put their own branding on the app your clients open every day, and hand you a generic stock exercise library with no real way to add your own. Swan HQ Pro flips all three: one flat price no matter how big your book gets, your brand instead of ours, and a real exercise library plus your own custom videos and form-check built in, because that's what actually makes a coaching business yours, not just a tool you're renting.

I'm coming from another app, do I have to re-enter everything?

No. For founding-cohort coaches we handle the move by hand: send us your programs, exports from Hevy, TrueCoach or Trainerize, your spreadsheets, or even photos of paper charts, and we set them up in your account, ready to assign as you invite each client. If a movement isn't in our library yet, we match it or add it as your own custom exercise, linked to you so you can add the video later. Got client history to bring over? From Hevy we import it directly once a client has joined. On another platform like Trainerize, or with a CSV, send us the export and we'll bring across what we can, as a founding coach, your export helps us support more platforms. Handwritten or paper logs we can't take. Filming and producing your custom exercise videos for you is a separate, hands-on service billed by the hour.

When can I start?

Swan HQ Pro is in early access, forming a small founding cohort now. It's built and used every day by a working coach on a real client book before it opens wider. Apply and we'll talk about getting your clients on board.

Founding cohort · Early access

Build on your brand.
Not someone else's.

Your app, your videos, your voice, one flat price, your clients free. Let's get your coaching business running on itself.

Apply for early access →

Questions? info@swanhqpro.com