Swan HQ Pro wasn't built in a boardroom. It was built by a working coach who got tired of renting his own business back from someone else.
I'm Anwar Glenn, the founder of Swan HQ Pro, and a working coach. I coach real people, every week, in person and online. For years I ran that coaching on apps that were never really mine.
Every one of them charged me more the moment I signed a few clients. The base plan, the one most coaches sign up for, had a client cap set so low I crossed it almost immediately, and the second I did, my bill jumped. Then a client would leave, I'd drop back under the cap, and I was still stuck at the higher rate, paying more for fewer people. And the entire time, someone else's logo sat on the app my clients opened every single day. I was doing the coaching; I was elevating someone else's brand.
So I built the app I actually wanted. One that carries the coach's name, not the platform's. One flat, fair price with no per-client fees and no cut of what your clients pay you. And the people being coached train for free. Then I did the one thing most software companies never do with their own product: I ran my real client book on it, and used it every day, before I offered it to a single other coach.
I'd rather tell you what a tool can't do than oversell what it can. When you move over from another app, we tell you up front exactly what we can and can't bring with you. No fine print that matters hiding at the bottom.
On Swan HQ Pro the people you coach never pay a cent for the app. Good coaching should remove friction for your clients, not hand them another bill.
Your name, your logo, your voice. Not "powered by" anyone. The relationship you built with your clients stays yours, on an app that looks like you.
No per-client fees. No percentage skimmed off what your clients pay you. No cap set so low it punishes you for growing, or for having a quiet month.
Every feature earns its place on a real client book before it ships. If it isn't good enough for my own clients, it doesn't go in yours.
In my own coaching there are no crash diets, no fake discounts, no quick-fix promises. Same standard here: real tools that do real work, and no theater.
This isn't software I built to sell and walk away from. It's the software I run my own coaching on: the same programs, the same form-check, the same branded app my clients open every day. Every feature had to earn its place on my book before it ever reached yours.
So when something's clunky, I feel it first. When something's missing, I'm the one who needs it. Swan HQ Pro keeps getting better because I'm still on the floor coaching, not watching from a dashboard. If it's not good enough for my clients, it doesn't ship to yours.
Questions, or just want to talk it through? anwar@swanhqpro.com.
Your app, your videos, your voice. One flat price, your clients free. Built by a coach who still coaches.
Apply for early access →Questions? anwar@swanhqpro.com